Helping Adult Literacy using Audio

by admin - April 20th, 2009
Switch on to Literacies site

Switch on to Literacies site

We developed a site some time ago which perfectly illustrated the use of use of audio on the web. Argyll and Bute Council Community Education asked us to create a website for the Adult Literacy and Numeracy Programme.  The programme/site is intended to help improve Adult Numeracy and Literacy in Scotland. The site has various audiences but it was clear that everyone using the site could utilise the audio guide introducing the basic function of the site.

We needed to get a voiceover to suit the audience and as it turned out one of the tutors had a great microphone voice. So one morning we set up the studio vocal booth and within 20 minutes and a few takes we had the voiceover completed. Not only did we get a good voice but a lot of empathy with the subject matter which made for a nice easy vocal session.

Most often a student would be with the tutor when browsing sites and therefore it was decided that the entire site did not require audio. Notwithstanding that it was a perfect application for the audio on the web. We also had to give a lot of thought to the usability through meaningful icons and navigation to aid the literacy process.

Then we learned to speak

by admin - April 14th, 2009

We communicate using our voices everyday so why do we think that our websites must contain words and pictures instead of audio messages? I mean radio does a good job of using sounds/audio only to get their messages out in between playing songs (if they play any).

Who hates SMS?

by admin - April 10th, 2009

Man I hate SMS/texting. Even with an iphone sending an SMS is such a fiddly affair. If you walked up to someone and stated that you had discovered a facility which gives you
real-time communication
duplex communication
you can hear the persons tone and voice
either person can initiate the communication
you can share the conversation with other people

Guess what. It’s called a phone!!! and it was invented years ago by a Scots bloke called Alexander Graham Bell. Wow what a neat idea. I’ll buy that for a dollar

So why is it that people insist on using SMS (Yes that is SHORT message service) to communicate with people. It is totally beyond me.

So what can SMS be used for in business?
1. When a work colleague is out of the office at a meeting or attending a seminar and you don’t what to interrupt.
2.  It can also be used to convey a website address which is not ‘voice friendly’: typing in a text SMS can be very useful. The iPhone can recognise this format and if you click on it, it will open up the browser to let you see it.
3. It can be used to distribute  messages to your subscribed audience (eg a sales force or an on site team or workers.

Well actually, now that I think about it,  that sounds like a few decent ideas so maybe I do like SMS after all…..just a wee bit. Who said SMS was no good in business?

Out of air in the Red Sea

by admin - April 8th, 2009

On a recent holiday in Egypt I decided to do some scuba diving in the Red Sea as it is famous for being some of the best diving in the world. I originally became certified as a Scuba Diver in 1996 on a trip to Australia however I had not done a lot of dives in the intervening years: maybe 15 dives or so.

The result was that I was a little ‘rusty’ (excuse the pun) on my diving basics including, signs, techniques and safety procedures,  so I decided to take a refresher course on the basics. Whilst Egypt was very hot (around 28-29 degrees C) I had to do some drills in the unheated swimming pool of the dive school.

When I jumped in the pool it felt colder than Loch Fyne and I shivered my way through some basic skills for the PADI diving course. As I had still done a few dives over the time (the last one being just over 2 years ago and up till now I  had not had any serious problems) I was reasonably confident that I knew the basic skills as a recreational diver.

My complacency was a little premature it seems. Very quickly (after the initial shock of the cold water) I learned that I had forgotten more than I remembered As my instructor put me through the paces and some basic signs and skills I realised how out of touch I was in the basics. Yeah sure my previous dives all went fairly smoothly and with no problems, however, in life’s true fashion, I realised that I was vulnerable in my situation and I had to re-evaulate the risks and prepare for circumstances. The ‘dive’ in itself is fairly straightforward and with a little practice I would have been up to scratch but what would have happened if I had any issues without doing the refresher course?

I would almost definitely been in trouble and not been in control of my situation as I had forgotten some safety  and procedural basics. It was good that my instructor put me through some drills to remind me of procedures that I was aware of my weaknesses.

Why is this relevant to business practices?

It is easy to get in to routines and plain sailing by getting used to doing things in plain sailing ( oh no , not another pun) and forget that sometimes you need to go back to the first principles and basics to remind yourself what you need to do in an unusual or emergency situation.

Tasking a look at the basic of anything you do does help yo give a bit of perspective and I believe that doing that in business is also a useful exercise. Whilst all seems plain sailing what happens if you encounter some tricky situations? Are you ready to deal with it?

<blockquote>What if your Sales Manager leaves? What would that do your business?
What would happen if you lost all your computer data? Do you have backups? Are you sure you can reinstate your data form the backups (have you ever tried?)

If you are sick what happened to your tasks? Can someone else cope? Do they know where your information is kept
Do they know our procedures, diary, logins contacts, To Do lists?</blockquote>

I know I sound like an Insurance Salesman but it is better to plan and learn how to deal with an emergency before it happens than wait till your scuba tank is out of air.